what is a blog

What is a blog and why blogging.

What is a blog?

You're surfing, well now Blog: A blog is an online publishing tool to communicate on a professional or private activity.

It allows to easily publish content online and offers a wide opening on search engines. Advantages: simple, use a powerful way to bring qualified visitors to a live interaction between the administrator and blog readers.

Originally, a blog is a kind of diary, visible to all. Paradoxical. But to spill on the web by relating all or part of his life to meet a great success for which (at the time) had the courage to throw in the assimilation of pure web technology.

What is a blog 2

Today, the proliferation of blog and blog successful models of engines for them online, offers possibilities that have not escaped the communication professionals. Blogs are no longer the little web pages displaying only simple text lines, are formidable tools for many companies to invest in an effective marketing strategy.

A blog is a junction point between a website, activity, social networks and the small world of the web. The idea to hold this strategy: attract readers by publishing articles on a particular area, in order to promote a brand, an image, and more broadly: getting to know / recognize in its field of activity.

Description of a blog.

A key function of a blog is published article content types. Easy to put online a simple Word experience gives you the skills to write and publish a ticket. No need for knowledge of web development for it.

Generally, the home page of your blog shows the latest blog post: it is a reverse chronological publication. Adding links, images and videos is also part of the native functions of a blog.

It offers other possibilities: creating pages, menus, links, add images from movies podcast media etc ... custom contact forms, online payment method, and so on.

It is obviously possible to customize a blog to your picture, if you have a graphic already defined. To date, blog engines (CMS) to allow genuine online websites and above all they are very well referenced by our search engine.

Side extensions, plugins can be added to the blog and offer additional functions: voting system survey, image zoom, etc ...

How does a blog.

To understand the ins and outs of this concept, you should incorporate both technical elements: accommodation and it is online. Rest assured, these two elements can be performed by professionals.

For a website or a blog to be visible to users, create a web address: URL (www.monblog.com). This requires a web host, in whom we buy a domain.

Once acquired this domain and validated, it is necessary to install a blog engine, and then create a database for publication.

I will not dwell on this point since these actions are performed in fact by providers if you go through specialized companies. But that's the way it works. Domain names, database, installation of an engine (CMS).

Subsequently, it is a work of development that once completed gives you access to an administrator interface, which allows you to manage your content without special skill. The most effective solution, if you want your own blog, is through a key web agency delivering you master the tool set according to your specifications, just like a traditional site.

Of what use a blog?

Two things:

Either it is a personal site Public and visible to all offering the opportunity to speak with passion and to share experiences, doubts or anything else.

Either you are a professional (whatever your activity) that wishes to establish a web strategy to take your readers from point A (a relevant article on your blog) to point B (your online sales site, or your showcase site) using your blog to drive traffic to you.

Of one or the other of these starting point, the aim is to be visible, referenced.

What are the differences between a website and blog.

Technical border increasingly restricted, the website has mostly a commercial purpose that requires him to be designed and built around a defined jurisdiction. A website may as well be the showcase of a company, association, or an e-commerce business. Understand that a site is technically more complex to implement because it can its own specifications integrate functions beyond the elements of writing available on a blog engine, just as powerful as it is. For my part, I categorize a website if its engine is unique and created by web developers are not based on a free service said law: open source. Much be clear, this type of service is available only for the specific project with specific and can not because of their complexity to use engines like Joomla, Drupal or WordPress.

Proof.

Mr X has a "classic" web site, like most companies, which acts as a showcase site. The showcase site offers no possible interaction with visitors and generates no content that could attract users towards it. Basically, most of the traffic is generated by direct access (so people know this company) or through a search keyword quasi mono: the site will showcase its sole referent that description. In short, any progress is to be expected for this page.

Mr X wishes to draw more people on its website in order to gain more notoriety and of course more prospect. There Adwords solution, the Google advertising network, efficient but requires some knowledge and proves to be a lot of work to achieve return on investment due to the launch of your ads. Big budget to predict.

Creating a blog would allow Mr X not only a significant increase in traffic to its site, but more importantly, offer him powerful strategic opportunities to sustain its popularity by positioning itself as a specialist in its field.